by Rachel Henry | Sep 25, 2026 | Communications
It’s late at night, and parents are sitting at the kitchen table after their child has gone to bed. They’ve been researching schools for weeks. They’ve found a few they love, and now they’re trying to answer one very practical question: Could...
by Mission Enrollment | Mar 16, 2026 | Awarding, Communications
How to navigate the conversation and keep your process fair and consistent. At some point in the season, almost every financial aid office receives a version of the same message: “Another school offered us more.” It’s a familiar moment: a family reaches out and shares...
by Mission Enrollment | Nov 25, 2025 | Advancement, Communications
Giving Tuesday — December 2 Giving Tuesday lands on December 2 this year, and it always feels like a shared pause around the globe. A day when people everywhere take a deep breath, look around, and acknowledge the power of generosity: lifting communities, and in the...
by Rachel Henry | Oct 20, 2025 | Communications
(And why now is the perfect time to align meaning with messaging.) It’s financial aid season. Communications are going out, inquiries are coming in, your inbox is full—and families are doing their best to navigate forms, documentation, and deadlines without losing...
