SUPPORTING SCHOOLS & TINY HUMANS

ME at the Helm

Your Strategic Thought Partner for K-12 Financial Aid.

Together, We Drive Success.

Our talented and experienced team delivers exceptional results with a can-do attitude backed up by over 75 years of combined financial aid experience. When you work with us, you gain a strategic thought partner.

At work, we are purposeful, responsible, and always thinking holistically about financial aid and its importance in admissions and enrollment management. We are also super friendly, authentic, good humans who work hard for our schools, families, and tiny humans.

Collectively, we want to leave the world better than we found it. This is reflected in everything we do as a Certified B Corporation—helping private and independent schools remain sustainable and making access to an independent school fair and equitable for families.

Oh, and we love financial aid, too. (Really!)

Our Leadership

⚓ Meet Alisa

Alisa has devoted more than 25 years to working with independent schools and higher ed on programs designed to ensure financial sustainability and provide every child with an equal opportunity to receive an excellent education. Each year, over 125 independent schools across the U.S. entrust their FA assessments to Mission Enrollment. Alisa is a frequent speaker and trainer on financial aid trends and best practices at local, regional, and national conferences. Beyond her leadership at Mission Enrollment, she serves as treasurer and trustee on two independent school boards. Together with her husband Ryan, they take pride in raising two children who attend an independent school in Redlands, CA.

🔗 Connect with Alisa on LinkedIn

⚓ Meet Anita

Anita is a K-12 industry leader known for her mastery of financial aid platforms, methodologies, and tax expertise, cultivated from 15+ years of working with private and independent schools and their families. She is a trainer at heart whose commitment to serving schools is unwavering, always keeping in mind that our collective efforts ultimately benefit the tiny humans we strive to support every day. Anita and her husband Luke call Minneapolis, MN home. Together, they have raised three grown children, Jordan, Shannon, and Jacob.

🔗 Connect with Anita on LinkedIn

⚓ Meet Jordan

Jordan has provided administrative services to Mission Enrollment for the past two years. She began her K-12 education career in 2013, earning her bachelor’s degree from the State University of New York at Fredonia and her master’s degree and certification in School Counseling from the University at Buffalo. She worked directly with K-12 students, offering individual and group counseling, mental health lessons, and assistance to low-income families. Jordan’s mission is to support K-12 Independent schools in their success. Jordan and her soon-to-be husband reside in Buffalo, NY.

🔗 Connect with Jordan on LinkedIn

⚓ Meet Rachel

Rachel has spent 20+ year working with and alongside K–12 independent schools. She got her start at a small boarding and day school in New Hampshire, as the communications director, working closely with admission and alumni relations. That experience sparked a lasting interest in how schools build trust, support families, and tell their story. After several years helping schools navigate financial aid and fundraising, she joined Mission Enrollment in 2023, bringing a well-rounded perspective across enrollment, advancement, and financial aid. Rachel and her daughter live in Richmond, Virginia.

🔗 Connect with Rachel on LinkedIn

⚓ Meet Laura

Laura brings over a decade of experience working with and leading teams on one of the industry’s most widely used financial aid platforms. As Director of Data & Analytics at Mission Enrollment, she serves as the company’s Salesforce Administrator, Product Owner, and QA lead—designing, building, and maintaining the systems that power our work. Laura is known for bridging the gap between data and decision-making, with a deep commitment to helping schools streamline processes and serve families more effectively. A systems thinker with a love for clean data and a well-labeled spreadsheet, she’s happiest when turning complexity into clarity. Laura lives in Philadelphia, PA, with her husband and their son.

🔗 Connect with Laura on LinkedIn

⚓ Meet Kelly

Kelly’s commitment to financial aid is deeply personal. Her own journey through boarding school, college, and graduate school was made possible by generous financial aid—an experience that shaped her life and sparked a dream: to one day become a Financial Aid Director and help others access the same opportunities. After a decade in corporate operations and accounting, Kelly made the leap to the K-12 independent schools. For 11 years, she served as Director of Financial Aid, partnering with families to make education accessible and supporting students throughout their school experience. Now at Mission Enrollment, she’s excited to continue this work by helping schools build thoughtful, mission-aligned FA programs rooted in both empathy and strategy. Kelly lives in Simsbury, CT, with her husband.

🔗 Connect with Kelly on LinkedIn

Mission Enrollment brings both ‘head’ and ‘heart’ to the business of financial aid. They have an amazing ability to identify and analyze data to help schools understand their constituents and make informed decisions.

JULIE BALDWIN

Director of Financial Aid, Parish Episcopal School (TX)